It's a common tendency for a business to be named after the original founder (Me Inc). You’re basically branding your name, but the problem with a brand built around an individual rather than a company is that people start looking at you, rather than your products.
I want people to find the same value they do in Soren K. Thustrup’s The Living Airship (ENnie nominated author that he is), Frank Carr’s Jade Oath, as well as the books I personally design.
Also I have a huge ego, you need one to be able to take the criticism you do as a small Pdf publisher and designer, but I also have to be able to keep it in check so that I can recognize an idea that is just as valid as or better than my own. Making it about the company and all the folks who make these books happen (the editors, the artists, the proofreaders, the graphic designer, our forum administrator, etc.),
In Addition I tend to think long term, I want Rite Publishing to keep going doing what it is doing long after I am gone, I will one day want a successor. It won’t be a relative because nepotism is stupid. And heaven forbid I ever decide to sell this company (Paizo you want me as an imprint right?); a brand built around a single individual is less attractive to a perspective buyer than a brand built on a company.
So why Rite Publishing?
Well RitePress.com was taken J
As to the Rite:
One: I always want to do the right thing as a business; I will shut it all down before I do something evil.
Two: Rituals, Ceremonies and Rites a huge trope for fantasy gaming, especially with our focus on Monte Cook’s Arcana Evolved.
Steven D. Russell
Rite Publishing
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